Good design is a powerful tool for effective communication.
Our daily interactions with the world are shaped by design, which plays a significant role in our day-to-day lives. Whether we are aware of it or not, how our environment is designed can significantly impact how well we live. Aesthetically pleasing design can enhance our surroundings while also simplifying and streamlining daily routines.
One of the main advantages of good design is its improved utility. Designers strive to produce goods and services that are simple to use and navigate, improving the effectiveness of daily chores. Top colleges in India are striving to reach this level. For instance, a well-designed kitchen with user-friendly layouts that enable simple access to storage and appliances can make cooking simpler and more fun. Similar to how a well-designed smartphone with user-friendly settings and interfaces can improve organisation and communication.
Jobs In the Field of Designing
In India, the design industry is expanding quickly as the nation puts more emphasis on creating cutting-edge goods and services and boosting its international competitiveness. The National Skill Development Corporation (NSDC) forecasted that India’s design sector will reach INR 18,832 crore by 2022, and currently it has been growing at a rate of 23% annually. Graphic design, web design, communication design, fashion design, interior design, and industrial design are some of the most important fields of design in India. For the country’s industrial, visual, communication, packaging, and related businesses, India today requires more than 62,000 designers, of which only 7000 are competent designers. This demonstrates the possibilities and promise of India’s design sector.
Communication Design and Graphic Design
Communication design and graphic design are related professions with numerous commonalities. Both rely on the use of visual components to communicate ideas, thoughts, and information to a particular audience. However, there are also some significant variations between the two.
The production of visual elements including logos, typography, illustrations, and photographs for a variety of purposes, including advertising, packaging, branding, and marketing, is the main focus of the graphic design, a subset of communication design.
While communication design includes graphic design, it also extends beyond it and covers a wider spectrum of design disciplines. Communication designers produce written and visual content to convey concepts and information across a range of media, including print, digital, and environmental.
User experience design, information design, and wayfinding design are additional components of communication design. It is the responsibility of communication designers to develop visual communication systems that are successful, efficient, and usable by a variety of audiences.
History of Communication Designing
In response to the growing need for efficient communication in a world that was becoming more complicated, the area of communication design was born in the middle of the 20th century. Graphic design, which has been around for far longer, is where the field got its start. Recent technological advancements, globalization, and the growing significance of good communication in business, government, and other sectors have all contributed to the field’s rapid evolution and expansion. Nowadays, communication design is a crucial discipline offered by the top colleges in India that aids people and organisations in spreading their messages, ideas, and knowledge to the world in a way that is efficient, effective, and open to all.
What does a Communication Design Program Encompass
The production of graphics that convey messages and meanings in fresh and pertinent ways is known as communication design. To accomplish this, communication designers collaborate and respond to the demands of businesses, communities, and organisations using new emergent media and technology.
By transmitting messages to targeted audiences for predetermined goals, communication design aims to leave an imprint on people’s understanding or inspire a change in behaviour or attitude. The message can be interactive or multi-sensory in addition to being typically visual. The environment is undergoing tremendous change. Graduates must be skilled and flexible across a variety of specialised activities and media, including web design, branding, interaction design, illustration, UX and UI design, advertising, media design, application works, photography, graphic design, and art direction. Career paths are constantly being redefined.
Graduates of communication design programs from top colleges in India can go in a number of different directions in terms of their professional choices, including graphic design, branding, advertising, user experience design, and marketing. They could be employed by design studios, advertising firms, internal design divisions, or as freelancers.
Thus, we can say that Communication Design is more evolved and forward-looking as compared to Graphic Design.
Jobs that a Communication Designer can take up
There are a plethora of jobs that students with a Communication Design degree can take up, some of which are mentioned below:
- Production Assistant
- Web Designer
- Graphic Designer
- Advertising Manager
- Communication Specialist
- Marketing Communication Manager
- Content Marketer
- Digital Marketer
- Marketing Manager
- Product Marketing Manager
- Video Editor
- Art Director
- Landscape Architect
- Creative Director
- Video Game Designers
- Design Engineer
Communication Design at Chitkara University
Chitkara University is one of the top universities in India and strives to offer a path-breaking communication design stream. The university believes that having a solid understanding of Communication Design strategies, history, and theory can greatly benefit your creative practice in several ways. Students are equipped with the skills required to carve a niche for themselves and make a mark in the field. The major focus is learning by doing, so Chitkara can be the launching point for a better creative career. The all-around skills that the students inculcate in them help them get absorbed in various visual arts domains. Students at Chitkara are taught to create impactful visual designs that can shift the mindset of the audience. Hands-on learning in well-equipped studios makes the students industry-ready from the very first day. In a multidisciplinary studio setting, courses offer a diverse range of learning experiences, which include engaging in live projects, practicing in a studio environment, and participating in collaborative learning opportunities.
Thus, if you are thinking of taking up Communication Design as your undergraduate study, then think of Chitkara University. It is a NAAC A+ rated university and boasts a solid ranking by NIRF 2022. There are more than 1,500 reputed companies visiting the campus for recruitment and hiring students at decent packages.
Communication design and graphic design are closely related fields. Graphic design is a subset of communication design that specifically deals with the visual aspect of communication. Both fields require a deep understanding of design principles, typography, color theory, and visual communication, but communication design takes a more holistic approach by incorporating other design disciplines and a focus on the broader context in which communication occurs. This article deals with communication design, its scope, and its advantages.