Marketing is a crucial aspect of any business and with the rise of technology and innovation, the demand for professionals with a specialized marketing degree has increased. An MBA in Marketing is a postgraduate degree that provides a comprehensive understanding of marketing management, consumer behaviour, brand management, and various other marketing techniques.
This guide provides a comprehensive overview of the scope for graduates with a degree in MBA in Marketing from one of the best private universities in India, such as Chitkara University. In this guide, we will also touch upon the salary that students can expect and why they should look forward to an MBA in Marketing from Chitkara University.
Scope of MBA in Marketing
An MBA in Marketing from one of the top schools in India for an MBA like Chitkara University equips students with the necessary skills and knowledge required to succeed in the marketing industry.
The curriculum for the MBA in Marketing programme here at Chitkara University takes a balanced approach toward classroom lessons and practical experiences. The faculty here take a holistic approach towards learning that allows students the chance to get hands-on sessions where they get a chance to apply their learnings from the classrooms in real-world circumstances.
The curriculum here is extensive and covers subjects like marketing research, consumer behaviour, marketing communication, brand management, and digital marketing. These subjects equip students with a strong foundation in marketing theory and students are expected to apply their learnings in a real-world setting. The MBA in Marketing curriculum at Chitkara University also puts an extensive focus on seminars, workshops and internships where students get to learn from some of the best minds in the industry, all of which allow them to stay ahead of the curve from their peers and succeed in their chosen fields.
Graduates with an MBA in Marketing from a top school in India for MBA can work in almost all industries, ranging FMCG, retail, advertising, and digital marketing to brand management, social media campaigning and PR.
The scope of an MBA in Marketing from Chitkara University is not just restricted to the marketing department of a company since graduates can also pursue careers in sales, market research, product management, and other related fields. In other words, the course curriculum is highly flexible and students have the choice of choosing from a wide range of career choices that open up for them in pursuing the programme.
Salary of MBA in Marketing
An MBA in Marketing is a highly valued degree in the job market, and as a result, it commands a competitive salary. The salary of an MBA in Marketing graduate varies depending on factors such as experience, location, and the size of the company.
However, on average, a fresh graduate with an MBA in Marketing from Chitkara University can expect to earn a salary ranging between INR 4 to 6 lakhs per annum. As the graduates start earning experiences, working on live projects and more, their salary can eventually skyrocket to anywhere between INR 12 to 14 lakhs per annum within the first few years of working.
Aspiring students wishing to pursue an MBA in Marketing must take note here that as the field of marketing continues to evolve and diversify, the scope and opportunities for them in the field continue to grow. Thus, with experience and the proper degrees they can quickly excel in the field.
Why Choose MBA in Marketing from Chitkara University?
Chitkara University offers a highly sought-after MBA in Marketing programme. The programme is designed to provide students with a comprehensive understanding of marketing management, consumer behaviour, brand management, and various other marketing techniques. The curriculum is designed to provide students with a strong foundation in marketing theory and practical skills to apply in real-world scenarios.
The MBA in Marketing programme at Chitkara University is taught by highly qualified faculty members with years of industry experience. Moreover, it offers students the opportunity to learn through hands-on experiences like live projects, case studies, and internships. These practical experiences equip students with the skills and confidence to succeed in their careers.
In conclusion, an MBA in Marketing is a valuable degree that provides students with a comprehensive understanding of managing the various aspects of a marketing campaign and equips them with the necessary skills and knowledge to succeed in the industry.
Chitkara University’s MBA in Marketing programme provides students with a strong foundation in marketing theory and practical skills, making it a great option for students looking to pursue a career in marketing. The lessons you learn in the classrooms and the experiences you gather through hands-on practical sessions will shape your learning in a unique manner. This will give you a much-needed edge in your career and help you succeed in your chosen field.