Why Marketing in MBA has become a trend in the current job scenario? This stream of study gives ample scope of developing a useful skill irrespective of the genre or domain. Moreover, it gives several chances to explore multiple industries. Such exploration opportunities too enrich the learning experience and open newer avenues for better career prospects. That is why Marketing in MBA is gaining steady popularity.
Why MBA in Marketing?
The marketing genre provides great opportunities for creativity and innovation. This stream possesses a youthful vitality assuring that it never goes out of fashion. The way of expressing that fashion may vary from time to time, but the relevance of the subject never loses its importance.
Overview of MBA
The Master of Business Administration or MBA course is a thorough study of business management that involves the methods and procedures of organising properly and efficiently utilising the resources. This process includes resources, information, people, finances and materials of all kinds. This area of study is the internationally-recognised degree course, specifically designed for the development of the necessary skills relevant for building a career in business management and administration. The MBA course of study covers and focuses on several types of business requirements-finance and accounting, marketing, management, human resources.
There are plenty of job opportunities for MBA graduates all across the world. There are beneficial career prospects in banking and finance, HR services in variable sectors, law industry, pharmaceutical business, consultancy and professional services and IT industry.
The MBA degree is also a splendid gateway for overseas career prospects and opportunities. MBA teaches the students to develop a global vision for businesses. Through its course of study and training, it inputs within the students, the probable ways to carry on with the business in several types of adverse circumstances. The better a student can grasp these ways and delivers its successful implementation, the better career prospects he/she possesses. Extempore decision making power is of utmost importance in this sector.
Successful completion of an MBA gives several scopes of better career opportunities. The very first factor in this respect is that it increases the earning capacity and potential of the person. But definitely, one has to prove his/her worth to attain this stage. Getting desirable promotions at the right time becomes easier with an MBA degree. MBA degree provides and ensures better job security and makes one more employable in the global job market. A career change for better prospects becomes easier with an MBA. This course of study provides ample opportunities for personal growth, by providing knowledge and leadership skills in a specialized manner. Such skilled knowledge ensures possession of entrepreneurship skills.
MBA in Marketing vs. MBA in Finance
Despite being core business subjects, both MBA in Marketing and Finance provides different career prospects and opportunities. MBA in Finance course includes the study of the organisation, maintenance and efficient distribution of finances in differing business environments and settings. The career prospects in this sector include data analysis, the audit of finances and financial accounting. A financial manager has to make sure that the business runs smoothly without falling short of finances under any circumstances.
An MBA in Marketing is the technique of selling and marketing the products and services, that the company has to offer. Advertising, public relations, communications all these come under the purview of an MBA in Marketing. The marketing manager has to successfully build and promote the image of the brand and establish the credibility of the business. In the current age, there are several online and offline channels for business promotion. The efficiency lies in the successful utilisation of those modes and channels in giving the business a higher ground.
Why Marketing in MBA
Marketing techniques boost newer ways of thinking and create newer approaches for differing problems. This training of ‘thinking out of the box’ makes all the difference in the business strategies. It possesses long-term career opportunities creating diverse oportunities.
Salient Features of MBA in Marketing
- The graduates of Marketing MBA are trained to especially focus on economics, business trends, consumer demands and behaviour, marketing and sales, and brand promotion.
- The study subjects in this field include Customer Relationship Management, Digital Marketing, Retail Management, Marketing Analytics, Market-Oriented Strategy Planning and Pricing.
- The job titles of the graduates of Marketing MBA include Brand Manager, Market Research Analyst, Marketing Manager, Digital Marketing Specialist and Sales Manager.
- The primary target of a manager in this sector is to maximise business revenue by maintaining proper marketing strategies. The issue of customer satisfaction is given primary importance by the marketing teams of every company.
Job Prospects after MBA Marketing Programme
There is no shortage of career prospects and job opportunities in this sector. With every passing day, we are witnessing newer techniques of advanced marketing in today’s digital era. MBA in Marketing trains and educates the candidates to possess better analytical skills, better communication skills, leadership skills, managerial techniques and business ethics. The job prospects lie in the sectors like Banking, Tourism Sector, Hospitality Industry, Advertising and Media, Market Research, Consultancy firms, etc. With the advancement of technology, the strategies of marketing have also changed to keep pace with the demand of the age. Nowadays, marketing campaigns are not only limited to door-to-door sales promotion but it is widely exposed to a much larger global platform with the advent and advancement of the online medium.
Successful marketing is not only determined through successful advertising but also through the discovery of the company’s message and successfully delivering that message in an engaging way to a targeted audience. A successful marketing technique improves and maintains a good image of the company in the minds of the customer which helps to create and maintain future credibility and better prospects of the business. MBA in Marketing provides ample scope of personal development through experiential learning and builds a strong foundational base to become an expert in marketing.